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In the 2000s, when ultra-thin brows were all the rage, I felt pressured to tweeze my naturally thick eyebrows – that I inherited from my dad. Growing up, boys always told me I had boyish brows, it wasn't until my 20s that I embraced my own unique beauty and questioned traits that were deemed as "manly”… because wtf does that even mean?

Since then, I've been looking for a makeup brand that truly resonates with me, one that doesn't feel like I’m being pandered to. Boyish Beauty is not about us all adhering to the same type of beauty or trend, it’s about embracing uniqueness.

Conforming to beauty standards is boring. At Boyish, we celebrate individuality – whether it's a physical characteristic, an eccentricity, or a life experience. We empower our customers to embrace their uniqueness and use makeup as a form of self-expression.

Boyish aims to disrupt the superficial trends of big beauty brands. At Boyish, we genuinely care. We listen. We collaborate. You're like a co-founder (for legal purposes that’s just a metaphor). Oh, and by the way, Boyish is vegan, clean, and free of all that harmful sh*t.