WTF is Boyish Beauty
IN THE 2000S WHERE ULTRA-THIN BROWS WERE ALL THE RAGE, I WAS CONDITIONED TO TWEEZE MY GIANT CATERPILLAR EYEBROWS THAT WERE PASSED DOWN TO ME FROM MY FATHER. BOYS TOLD ME THAT I HAD BOYISH BROWS, IT WASN’T UNTIL MY 20s WHERE I FELL IN LOVE WITH MY NATURAL BEAUTY AND EMBRACED TRAITS THAT WERE DEEMED “MANLY”, CUZ WTF DOES THAT EVEN MEAN...
FROM THEN ON I DESIRED FOR A MAKEUP BRAND THAT I FELT CONNECTED TO. ONE THAT WASN’T WRAPPED IN MILLENNIAL PINK BOW.
WHETHER YOU’RE BOYISH, GIRLISH, NON-BINARY - WHO CARES. WHAT YOU DON’T WANT TO BE IS A COPY.
LET'S FACE IT, BEING 'NORMAL' IS PRETTY BORING. AT OUR COMPANY, WE BELIEVE IN CELEBRATING WHAT MAKES EACH OF US UNIQUE, WHETHER IT'S A PHYSICAL FEATURE, AN ODDITY, OR A LIFE EXPERIENCE. WE ENCOURAGE OUR CUSTOMERS TO EMBRACE THEIR DIFFERENCES AND USE MAKEUP AS A TOOL TO EXPRESS THEIR INDIVIDUALITY.
REGARDLESS IF YOU HAVE FRECKLES, SCARS, OR A COMPLETELY UNCONVENTIONAL SENSE OF HUMOR, USE IT AS A FORM OF SELF EXPRESSION!
BOYISH WANTS TO DISRUPT THE TRENDY TOKENISM OF BIG BEAUTY BRANDS. AT BOYISH WE ACTUALLY GIVE A F*CK. WE LISTEN. WE CO-CREATE. YOU ARE A CO-FOUNDER (FOR LEGAL PURPOSES THAT’S JUST A METAPHOR)
BOYISH IS VEGAN, CLEAN, BLAH BLAH BLAH, FREE OF ALL THAT HARMFUL SH*T